Bento Sena
Product Designer with a passion for user-centricity, leadership, and research. I specialize in creating intuitive experiences grounded in user insights and team collaboration.
2025–2026
Design Lead, Refine Studio 🇪🇺
Led product design for crypto and fintech clients including Curvance, Axis Group, Cambria and GMXSOL. Shaped UX strategy, complex financial flows, and visual systems, partnering with founders and engineers to turn business goals into scalable, user-centered products.
2022–
Product Designer, Sorte Online 🇧🇷
Designed end-to-end user journeys at Brazil’s largest online lottery platform, collaborating with engineers and stakeholders to ship customer-led features. Led user research that generated key business insights, informing strategic decisions and data-driven product roadmaps.
Design System Revamp
Developed and launched a scalable design system adopted across multiple teams, improving design consistency and accelerating product cycles. Led workshops and training for cross-functional teams.
Mobile Banking App Redesign
Researched and redesigned an award-winning banking app with improved navigation and onboarding, resulting in higher app store ratings and customer retention.
Usability Research Initiative
Led a comprehensive research initiative synthesizing insights from 100+ users, shaping product development and identifying new features and pain points.
If you need helping great products, or just to give me a feedback, you can schedule a call with me or reach out on Linkedin. Thank you